Apple and Samsung dominated premium smartphone segment in Q3/2018

Apple is one of the biggest companies in the world. The Cupertino firm is not just about iPhones and iPads as it has been expanding its business in recent years. Sources say that Apple has been working on its own new modem chips for future iPhones. In reality, Apple is currently relying on Intel for modem chips and things will change in 2020.

Reports claim that Apple is seeing a slow sales performance on the market as its new iPhones fail to live up to expectations. It seems that Apple is planning its strategies for 2019 to boost its iPhone sales. In reality, the Cupertino firm is dealing with iPhone sales ban in China and Germany after reports of patent infringement. However, recent reports say that Apple and Samsung now dominated the premium smartphone segment in the third-quarter of 2018. Specifically, Apple iPhones accounted for nearly 50 percent of all smartphones sales during Q3/2018, while Samsung finished second with 22 percent. Huawei ranked third with 12 percent in the third quarter of 2018.


In reality, Huawei has seen a steady growth in recent years. The China-based firm is shifting its focus on premium phones to compete with Apple and Samsung. According to reports, Huawei shipped hundreds of millions of smartphones units in 2017, making it the world’s third largest smartphone vendor.

Huawei is also doing well in the mid-range segment as its smartphones now dominate the emerging markets like India or Brazil. Both Apple and Samsung are struggling to compete with Chinese brands in emerging markets. Reports say that Apple is having a hard time selling its iPhones in India. However, Apple is planning to set up a new manufacturing iPhone plant in the country in 2019. If this is the case, we may see a drop in iPhone price next year.

In reality, the 2018 iPhone lineup does not bring with it significant changes over its predecessors. However, this year’s iPhone is still a better choice on the market thanks to its smooth performance and powerful A12 Bionic chip. Reports also claim that there is still a high demand for older iPhones, which is forcing Apple to resume production of iPhone X. Apple is expecting to announce new iPhones in 2019. We have heard a lot of speculation that the new iPhones will come with an improved design, new hardware, and new features.

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