Apple is one of the biggest names in the industry. The Cupertino company is selling hundreds of millions of iPhone units every year. Apple and Samsung now dominate the ground market. During the first quarter of the year, Apple grabbed the number one position on the market, with more than 16 million iPhone X units shipped.
The Cupertino company is expected to announce its earnings report for the third quarter of 2018 on 31 July. However, we have started to hear a lot of rumors hinting at a slow sales performance. Specifically, we are expecting to see Apple’s iPhone shipments to reach 40 million units during the 3rd quarter of the year.
However, things will be different when Apple officially announces its earnings report on July 31. According to sources, Apple will report a slow iPhone sales performance in Q3/2018. The reason behind this is that customers are waiting for new iPhone models this year. In reality, Apple is expected to release the 2018 iPhone models in September.
The Cupertino will release three new iPhone models at its annual event, including iPhone X Plus, iPhone 8, and iPhone 8 Plus. The iPhone X Plus is rumored to come with a lot of new things at launch this year. The release of the iPhone X Plus is expected to boost Apple’s sales performance this year.
Sources claim that Apple will discount its iPhone models to attract more users during this year’s shopping holiday season. Back in 2016, Apple sold millions of smartphones and smartwatches on New Year’s Eve. Specifically, the Apple Watch became the hottest item on the market.
Back in 2017, the Cupertino company sold more than 9.1 million tablets. Apple is expected to ship more than 10 million iPad models this year. This makes sense as Apple’s new 9.7 inch iPad is among the hottest items on the market.
Last week, sources claimed that Apple shipped more than 3 million Apple Watch units during the second quarter of the year, which marked a 30 percent rise when compared to the same period in 2017. Apple is expecting to sell more than 5 million smartwatch units in Q3/2018.
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